MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA
Abstract
The change in marketing behavior from conventional to digital is not balanced by the existence of business actors who use digital marketing, even though businesses are believed to be able to stimulate the Indonesian economy. The use of digital technology-based marketing concepts is a hope for businesses to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for business actors in developing their business and reaching national and international markets. Conventional promotional media, which require a lot of money and are much more complicated, are no longer a main concern for business people because of digital marketing.
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References
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Kotler, P. (2009). Menajeman Pemasaran. Jakarta: PT Airlangga.
Kuswanto, K., Najib, K., Fathoni, M. I., Subiyantoro, A., & Subandi, S. (2022). Penerapan Digital Marketing Dalam Budidaya Lele Dengan Sistem Sauna Di Karang Taruna Tekad Mandiri Unit 5 Sendangsari Minggir Sleman Daerah Istimewa Yogyakarta. HIKMAYO: Jurnal Pengabdian Masyarakat AMAYO, 1(2), 23-33.
Nicolino, P. (2004). The complete Ideal’s guides Brand Managemnt. Jakarta: Prenada.
Saputra, D. H., Sutiksno, D. U., Kusuma, A. H. P., Romindo, R., Wahyuni, D., Purnomo, A., & Simarmata, J. (2020). Digital Marketing: Komunikasi Bisnis Menjadi Lebih Mudah. Yayasan Kita Menulis.
Smith, C., Smith, J., & Swah, E. (2017). Embracing digital networks: Entrepreneurs’. Journal of Business Venturing, 18-34.
Stelzner, M. (2012). Social Media Marketing Industry Report. How Marketers Are Using Social. Social Media Marketing Industry Report.
Wati, A. P., Marta, J. A., & Indrawati, A. (2020). Digital Marketing. Malang: Edultera.
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Published
2023-10-30
How to Cite
ALBASHORI, Muhammad Faturohman et al.
MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA.
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO, [S.l.], v. 2, n. 2, p. 10-19, oct. 2023.
ISSN 2828-7479.
Available at: <https://jurnal.amayogyakarta.ac.id/index.php/HIKMAYO/article/view/129>. Date accessed: 27 apr. 2024.
doi: https://doi.org/10.56606/hikmayo.v2i2.129.
Section
Articles
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